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The Purple Pearl Era is Here

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Our Promise to the Ocean

Every pearl begins in the heart of the ocean. The same waters that nurture these luminous gems are also home to countless forms of life, from coral reefs to tides that carry entire ecosystems. As a pearl jewelry brand, we believe in our duty to honor the very source that makes our jewelry possible, and where our brand finds its deepest inspiration. Today, the same waters face many challenges. We believe that creating jewelry inspired by the sea also means caring for the sea itself.

Our Mission

For every purchase, we will be donating 5% of sales towards ocean conservation efforts led by Oceana. Our goal is to give back to the source of our inspiration, at the same time ensuring that future generations can experience the same beauty, clarity, and serenity the sea gives to us today. By protecting marine environments, we honor the very process that makes pearls possible, transformation through time, stillness, and care. When you wear our jewelry, you are not just wearing beauty, you are wearing a promise to keep the oceans alive and luminous.

Donations will be made every quarter and you will be able to see the amounts here.